About Pomegranate

Victoria Pirie

victoria new Victoria works in the arts, heritage and museums. She has extensive local authority experience in both urban and rural areas. As such, much of her work focuses on the challenges of resilience and sustainability facing independent organisations. Her recent work has focused on place making, culture and tourism in the context of local and regional economic development. Amongst other things, it recognises the tensions between increasing visitors and diversifying audiences.

She has considerable experience of  developing and delivering lottery-funded capital and audience development projects. She is currently working on   landscape interpretation through storytelling, sound and digital media.

Victoria has managed local authority museum and arts services in Bristol and Bournemouth. As an Executive Director at Creative & Cultural Skills, she led UK wide work on skills and workforce development needs in the context of economic development. 

Sara Selwood

sara new

Much of Sara’s work focuses on cultural policy and the relationship between the expectations of policy, its funding and implementation.

Outside Pomegranate, Sara is an Honorary Professor at UCL and edits the journal, Cultural Trends.  She is currently leading an international project exploring 150-years of museums visiting. She chairs the Portrait Trust, a foundation for promoting portraiture and is on the Collections, Research, Learning and Access Committee of the National Museum of the Royal Navy. She was previously a Trustee of the National Portrait Gallery and Chair of the Mayor of London’s Cultural Policy Reference Group.

Sara’s background is in fine art, aesthetics, history and theory of art, and she previously worked as an art historian, curator and gallery director. Posts held include Professor of Cultural Policy and Head of the Department of Cultural Policy & Management, City University and Quintin Hogg Research Fellow, University of Westminster.


Working with Pomegranate

Ryedale Folk Museum contracted Pomegranate to undertake a comprehensive review of the organisation’s vision, purpose, finances, governance and structure. Sara and Victoria took a diligent and thorough approach, beginning with a programme of consultation. They were able to work empathetically with people at all levels of the organisation from volunteers, to staff and trustees. Pomegranate challenged perceptions and opinions as well as listening, understanding and analysing the issues at hand. This was fundamental to the subsequent writing of the three-year Business Plan, which has provided a systematic guide to the Museum’s business transformation. I was privileged to work with such an astute team, who have helped create a brighter future for the Museum.

Director, Ryedale Folk Museum

Pomegranate delivered a Board and Senior Staff planning day for Devon Guild of Craftsmen. The process of working with them on agenda setting was very helpful; their knowledge of the sector was invaluable in providing context and insight. The day was expertly facilitated with excellent feedback from all Board members. The action plan developed at the end of the day led to a follow-up Board/staff session and continues to inform ongoing strategic planning. I would highly recommend working with Pomegranate and look forward to doing so again.

Director, Devon Guild of Craftsmen